Introduction：
On April 10 local time, the 18th SOLAREX ISTANBUL 2026 concluded successfully. Under the theme “Smartly Connecting Eurasia, Greenly Driving the Future,” Horad showcased its photovoltaic smart equipment and full-chain solutions at booth Hall 2-A01. Leveraging its technological strengths in HJT, perovskite, and other fields, along with its mature localized service capabilities in Turkey, the company drew significant attention and further deepened its strategic presence across the Eurasian market.
Details：
On-site Spotlight: The Buzz of Smart Manufacturing at the Crossroads of Eurasia
During the exhibition, Horad’s team engaged in pragmatic and in-depth discussions with visiting industry professionals. From top local module manufacturers in Turkey to potential partners from Europe, the Middle East, and Central Asia, every conversation revolved around core topics such as localized production pain points, turnkey line delivery timelines, and cost optimization. Horad’s highly automated turnkey line solutions, distinguished by their outstanding “high yield, fast delivery, and stable operation,” won strong recognition from on-site customers, with multiple cooperation intentions reaching preliminary consensus during the event.
Technology Trump Card: From HJT Leader to Perovskite Mass Production Pioneer
In the heterojunction (HJT) field, Horad has firmly secured the top position in the global supply of PV module automation equipment and is taking the lead in advancing toward space photovoltaic applications, actively developing specialized P-HJT encapsulation technology. Targeting the next generation of photovoltaic technology, Horad pioneered its layout in the perovskite track as early as 2022 and has now completed batch delivery of encapsulation equipment ranging from single-junction to tandem modules. Compared to traditional crystalline silicon routes, perovskite technology demonstrates generational advantages in theoretical conversion efficiency ceilings, power generation gains under low-light conditions, raw material abundance and cost, as well as production energy consumption and carbon emissions, making it widely recognized as a key direction to break through current industry bottlenecks. With forward-looking equipment R&D capabilities, Horad provides global customers with smart production solutions adaptable to future technology evolution paths, empowering them to seize opportunities in every wave of technological advancement.
Rooted Locally: Leveraging Localized Services to Tap the Eurasian Market
Over the 15 years since its establishment, Horad has continuously refined its global service system, building a delivery and support network covering the world’s major PV markets, and has supplied equipment and solutions to customers in 25 countries. In Turkey and the broader Eurasian region, the company has deeply cultivated localized operations, relying on regional technical teams and comprehensive service guarantees to deeply integrate its mature turnkey line delivery capabilities with the local industrial ecosystem. Strictly adhering to CE standards and local regulations and policies, Horad offers customers full-process services from factory planning and production line implementation to operation and maintenance training. Guided by the service philosophy of “long-distance delivery, close-distance support,” the company achieves an efficient synergy between global quality and local responsiveness.
Moving Forward: Anchoring the Commanding Heights of Next-Generation PV
As a leader in new energy frontier technologies, Horad not only maintains a forefront position in the HJT field but has also achieved large-scale implementation of perovskite technology, enabling it to provide customers with cross-generational technology integration and comprehensive solutions. Its appearance at the Istanbul exhibition not only showcased the company’s leading technological prowess and global footprint but also vividly demonstrated how China’s high-end equipment is going global and empowering the high-quality development of the new energy sector worldwide.
Looking ahead, Horad will continue to deepen its global presence, strengthen technological innovation and localized services, and work hand in hand with global partners to translate cooperation opportunities into tangible development results. Together, we will draw a blueprint for the green development of global new energy, showcasing the solid strength of Chinese smart manufacturing.
